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cloudDNA joins the Good Business Charter

Good Business Charter

We’re super proud to have achieved the Good Business Charter Accreditation, an accreditation that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers.

Launched in February 2020 The Good Business Charter recognises organisations which prioritise and care for their employees, the environment, customers and suppliers, whilst also paying their taxes according to the spirit of the law.

Jo Wright, CloudDNA Co-founder said:

“Being a responsible business means demonstrating behaviours across a number of different areas; all of which we are passionate about maintaining as we grow. We’ve built this business based on trust, integrity and people, so this is a wonderful confirmation of our commitment to our core values.”

The Good Business Charter is a wide-ranging accreditation scheme to recognise responsible business behaviour and was launched in February 2020, counting prestigious organisations TSB, Brompton Bicycles, Deloitte, Capita and St. James’s Place among their members.  Companies are assessed on their commitments to real living wage, a fair approach to zero hours contracts, employee well-being, employee representation and robust measures in relation to diversity and inclusion.  Members also commit to pay their fair tax, be intentional about minimising environmental impact, pay suppliers promptly, ensure ethical sourcing and address customer feedback.

Chairman of the GBC board, Simon Fox, said:

“The Good Business Charter brings together 10 standards, most of which already exist, but in separate places. We have brought them together to give a coherent overall position for businesses to aspire to. We believe that the GBC has enormous potential to change business practice for good.We hope that because of its simplicity and cost effectiveness, it will quickly gain support.”


To find out more about how CloudDNA call 0330 010 3443 or email

Here you can find some more on The Good Business Charter